New app combines shopping and gaming
by Jennifer Ariesta (Photos: Radical Realms)
Who doesn’t like shopping? They didn’t invent the term ‘retail therapy’ out of nowhere. Similarly, who can resist the allure of gaming? Blasting virtual confectioneries on Candy Crush is practically the national pastime here. Enter Radical Realms (RR), a brand new mobile app that taps into our obsession with these two activities, at the same time. While Candy Crush and Angry Birds give you the perfect platform to unwind, they don’t get you special offers from the coolest retailers or a chance to win S$5,000 by playing – which is exactly what RR does!
Too good to be true? Not anymore. Just play one of its nine mini-games and climb to the top of the leaderboard for a shot at winning the S$5,000 grand prize as well as daily and weekly prizes. To advance in the game and increase your chance to win, you’ll need some gems (not unlike Candy Crush, heh) earned through participating in the many exciting offers by RR’s endorsing brands.
Retailers like Forever 21, Mitju, and Epicentre among others have joined in. All you need to do is scan the RR barcode at their stores and start receiving promotions. Unlock special offers, get extra gems. A self-proclaimed ‘camwhore’? Earn points by posting pictures of your favorite brands on Facebook. Yes, that includes those changing room selfie shots! If you’re too shy, let your avatar pose for you.
Right now, RR is still in its infancy so expect to see more games being added to the system later on. Word from the team behind this groundbreaking effort is, they might be developing a Sims City-inspired shopping-cum-gaming platform. As if we need more prodding to shop!
Radical Realms is available for free download on the App Store.
